What players REALLY want and reject

This is the Holy Grail of game development without doubt. Create features that players want and don't create what they reject. You do this one thing and you're a billionaire. Of course it's practically impossible to know what people want and reject. The forums and blogs are always a voice of a small minority. Even large scale opinion surveys have limited usage as people use to answer something that hits their expressed persona and not their true self. For example they say they ...

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